Our Story

Founded by Nathalie Ballout - Sustainable Fashion Designer turned Fitness Instructor. Combining her passions for fashion and fitness Eight Movement was born on the 8th of December 2023.

Eight Movement is a wellness brand designed to empower women to feel strong and confident through sustainable activewear and a commitment to overall well-being.

Inspired by the symbolism of the number 8, representing balance, strength, and infinity, Eight Movement encourages women to embrace a harmonious approach to life through its eight pillars: Movement, Community, Mindset, Growth, Balance, Empowerment, Sustainability, and Nourishment.

Each pillar reflects our dedication to creating a supportive community and fostering a healthy, balanced lifestyle for women both physically and mentally.

Why EIGHT?

Born on the 8th, our founder embodies the essence of Eight Movement.

Eight Movement isn't just a number; it's a symbol of power and strength intricately woven with feminine energy.

Our designs are a reflection of balance and the essence of 'karma.' At Eight Movement, our garments seamlessly blend the worlds of activewear and everyday fashion. We believe in promoting the significance of a balanced life.

Like the symbol of infinity, we represent limitlessness and the cycle of circular fashion and sustainability.

At Eight Movement, sustainability is not an afterthought; it's our foundation. From our consciously sourced fabrics to eco-friendly packaging, we are committed to preserving our planet.

Our collections are designed to be mixed and matched, offering endless possibilities for style and sustainability.

Our Founder

Nathalie Ballout graduated from the London College of Fashion in 2015 and started her career with a high-end slow fashion brand, creating wearable art through up cycled denim and hand-crafted techniques. Through her work, she promoted diversity and independence as it helped her develop new things and represent the incredible spectrum of every individual in the world. Her work has been featured in Vogue, i-D, Evening Standard, GQ, Vanity Fair and many more.

Since the pandemic hit, Nathalie continued her consistency and sustainability ethos in a different industry which led her to start Body by Bunny which is an online fitness platform empowering the minds, bodies, and souls of women globally, by creating sustainable habits, and positive results while building an inclusive community. Combining her fashion design skills and love for fitness, it was evident that a lifestyle brand and activewear line was the next venture.